Customer Development – the Australian way (Part 1)
For the last two months, we have been running a very successful pilot with HopShopper, our digital loyalty card platform. We deployed to 8 cafes and food outlets around Sydney CBD and, in all honesty, it’s been going better than we expected. After going through the exercise of designing, developing and deploying our first product [...]

This is a personal blog about my life as an entrepreneur. I currently live and work in Sydney, Australia. Current project:
Green Tea Media